Economic development
Merk Fryslân
Support organisation · Regional place-branding and destination marketing organisation · Leeuwarden · Northern Netherlands
A Leeuwarden foundation that markets Friesland to visitors and business events and works on the image of the province, on commission from the Province of Fryslân.
From the Flux Forward organisation register · Not edited on this site How we check thisHide
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Most newcomers will meet Merk Fryslân indirectly, through friesland.nl, whose English pages suggest events, routes and places to explore once you live in the province. If you plan to run a tourism business or organise a conference in Friesland, its own site explains how to get listed or get support.
About
Stichting Merk Fryslân is the place-branding and destination marketing organisation for the province of Friesland, based in Leeuwarden. Its site names the Province of Fryslân as its commissioning client: the province sets the frameworks and ambitions for tourism, recreation and the image of Friesland, and Merk Fryslân carries out that strategy through campaigns, projects and partnerships. It runs two brands of its own: Visit Friesland, whose website friesland.nl offers visitor information in Dutch, Frisian, German and English, and Meet in Friesland, which promotes meeting venues and business events in the province. It also works on projects such as Visit Wadden and Museumnacht FRL, and on a shared brand positioning for Fryslân. Its about page says tourism is not a goal in itself but supports liveability, the business climate and the image of the province, which it presents as a place to live, work, learn and relax. For the tourism sector it offers a free listing in the tourist database of Friesland, an image bank for partners and press, and free online training. Partners it names include regional tourism organisations, Toerisme Alliantie Friesland and the Economic Board Fryslân.
What they offer
Programmes
- Visit Wadden (opens in a new tab)
A collaboration with partners in Groningen and Noord-Holland that markets the Wadden Sea area as a sustainable destination.
- Friese merkpositionering (opens in a new tab)
A shared brand positioning for Fryslân, developed with Innovatiepact Fryslân, the Province and Frisian businesses, that organisations can use to present the province.
Good to know
- Its own website is in Dutch only. English content is limited to the visitor site friesland.nl and a page for the travel trade.
- Its tools and services are aimed at tourism businesses, event organisers, partners and press, not at individual residents.
- The English pages of friesland.nl present Friesland as a holiday destination and do not cover moving to, working in or studying in the province.
- Its contact page directs questions to an AI chatbot first.
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This entry is listed independently by How to in NL. We are not affiliated with the organisation, service, programme or platform described here. Listing is not an endorsement, and it does not mean they can help with your particular situation. Check the details at the source before acting.