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Slingshot Ventures

Venture capital investor · Amsterdam

A Western European consumer-tech venture investor backing seed-stage and later companies across brands, platforms and marketplaces.

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About

Slingshot Ventures is a venture capital firm with its office on the Duivendrechtsekade in Amsterdam. It invests in consumer facing technology: brands, platforms and marketplaces that sell to the public. What it says it looks for is a strong brand, customers who come back, and healthy margins. Its portfolio follows that pattern, covering food and drink brands, personal care, pet food, skincare, shared electric transport and an online watch marketplace, alongside a smaller number of business software companies. The firm states that it is backed solely by entrepreneurs and sums up its approach as entrepreneurs for entrepreneurs. It invests from seed stage onwards. Its stated range is 200,000 to 10 million euro, with a first cheque usually between 500,000 and 3 million and follow-on money taking the total to at most 10 million in any one company. It keeps to Western Europe, on the stated grounds that it works in the markets it understands best. Founders apply through its website.

What they offer

  • Seed and later stage investment in consumer brands, platforms and marketplaces
  • An application route on its website for founders seeking investment

Funding

Good to know

  • Its usual first cheque is 500,000 to 3 million euro, inside a stated range of 200,000 to 10 million, and it caps its total in one company at 10 million.
  • It keeps to Western Europe, and says the reason is that it invests in the markets it knows best.
  • Its field is consumer facing business. Most of what it backs sells to the public rather than to other companies.
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